Events by Reagan

From the Desk of Reagan

How to Blossom in Your Floral Design Meeting

January 23, 2017

Scabiosa, dendrobium, stephanotis, lisianthus… do you find yourself smiling and nodding blankly as though you actually know what these are?  If so, you are not alone!  While flowers are usually one of the most exciting parts of any event, many people can feel intimidated or left in the dark when trying to articulate what flower types they like.  But you, my dear, are not expected to be an flower expert.  Remove any pressure you may feel and stick to these three guidelines when going into your initial floral design meeting.  Leave the rest up to your planner and florist!

1. Texture

What texture describes the floral style you like?  Do you love full, fluffy, romantic, feminine, soft arrangements or do you identify more with sleek, smooth, structural, modern, architectural arrangements?  Use adjectives such as these to describe the feeling you want your flowers to have.  These descriptors speak volumes to your planner and florist without ever having to name a specific flower.  Not only does it set the mood of the florals but it helps set the tone for the overall event design.

2. Color

This sounds obvious, right?  But it’s not a simple as “my colors are blush and white.”  Are you drawn to monochromatic arrangements, do you envision a design containing a spectrum of one color, or do you have a more expansive palette?  If you want all white florals, are you okay if your white flowers have a blush or yellow undertone or is it important to stick to flowers with a clean, pure white finish?  Articulate your priorities but also heed your florist’s advice.  Sometimes restricting color variance too much can inhibit what your designer is able to do.  You also don’t want to set yourself up for disappointment when the peonies flown in from Holland arrive with a warmer ivory tone rather than the clean, cool white you specified.  Your florist is at the mercy of Mother Nature so it’s best to provide guidelines but also allow for flexibility!

3. Composition

You’ve identified the texture and feeling, you’ve specified the colors, now touch on the composition of the arrangements.  Do you like the look of each arrangement only containing one flower type, creating a more striking modern look, do you like arrangements with a variety of flower types to create more depth and interest, or do you like a bit of both: arrangements of single flower types grouped in a collection with other flower types singularly arranged?  While this may seem minor, each choice can lead to very different and dynamic outcomes.

Knowing that you need only to prepare with good descriptors at hand rather than studying up on your floral vocabulary will set you up for a successful initial floral meeting.  Stick to these three guidelines and come out feeling like a pro!

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